Love at First Sight: How Staging Your Home Can Attract Buyers

In Ghana lately we see more and more properties on the market opting to stage before listing. Why stage? Well in real estate, just like in love, first impressions matter.

Staging is simply styling a property for sale, in order to elevate the home's beauty and give potential buyers a better idea of its functionality.

A well-staged home has the power to make buyers fall in love at first sight. It allows them to picture themselves living in the space and helps highlight the home’s best features.

According to research, staged homes not only sell faster but also often fetch higher prices.

Why Staging Works?

Staging allows buyers connect emotionally when they envision living their lives in the space. Staging also helps minimise the home’s flaws while emphasising the homes potential.

This isn’t done to be deceptive –in fact, staging allows you to communicate transparently about the home they are about to get and its flaws, if any, while also recognising the beauty of the property despite its flaws. 

Ways to make your home irresistible to buyers:

• Create a cozy and inviting ambiance using neutral tones and soft textures. Add throw pillows, an area rug, and some greenery for warmth in the living room. 

• Declutter surfaces to maintain a clean, open feel.

• Keep kitchen countertops clear and spotless. A bowl of fresh fruit or a vase of flowers can add a touch of vibrancy.

• Ensure appliances and cabinets are clean and well-organised.

• Dress beds with crisp, neutral-coloured linens and a few tasteful accent pillows.

• Use soft lighting to create a relaxing atmosphere.

• Sparkling cleanliness is key, especially in the bathrooms. Add floor rugs, scented candles, and a small plant to elevate the space.

• Keep toiletries tucked away to maintain a tidy appearance.

• Paint the walls, trim hedges, mow the lawns where applicable and paint and clean the gate.

• Add simple outdoor furniture or potted plants to create a welcoming entryway.

And dont forget to stick to the basics at least!

• Declutter: Remove excess furniture, personal items, and anything that makes the space feel crowded. Simplicity is key. Do not forget to declutter closet spaces and cabinets as buyers tend to look in these to access storage potential.

• Deep Clean: Every surface should sparkle, from floors to windows.

• Depersonalise: Take down family photos, personalised decor, and memorabilia to help buyers imagine themselves in the space.

• Add Neutral Colours: Use neutral tones on walls and furniture to create a clean and timeless look that appeals to a wide audience.

• Light It Up: Maximise natural light by opening curtains and using mirrors to reflect it. Supplement with warm artificial lighting to brighten darker spaces.

• Repairs: Repair broken door knobs, chipped paint and squeaky doors that could potentially detract from the overall impression

Staging Translates to Profits!

Staging isn’t just about aesthetics – it’s a smart financial strategy. Research shows that staged homes can sell for up to 10% more than properties with no staging.

DIY Staging vs. Professional Staging

While some homeowners prefer to stage their homes themselves, hiring a professional can yield superior results.

Professionals bring an expert eye, experience and access to resources like furniture, décor, and staging layouts tailored to your property’s unique strengths.

If you’re unsure where to start, 22 Eleven Realty offers staging consultations and access to experienced staging professionals. Whether you go the DIY route or choose professional staging, the key is to ensure your home feels inviting and move-in ready.